Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
Exly's pricing looks cheap at the entry tier, but the tier structure taxes small creators — either high commission on the low subscription or a steep annual fee on the 'pro' plan. Igniter is one flat number: 5% on course sales, same for every creator, from your first ₹999 course to your thousandth. No tier, no negotiation, no upsell.
Why creators switch
Exly's public pricing typically has a low-entry plan (small annual fee, higher commission) and a pro plan (bigger annual fee, lower commission). The trap: at low revenue, you're on the low plan paying high commission. At mid revenue, your commission bill makes the pro plan look attractive — so you upgrade to a ₹40K+ annual commitment. Now if you have a slow quarter, you're paying dead subscription on a plan you didn't fully use.
Three specific patterns we hear from creators who moved from Exly to Igniter:
Side-by-side
| Feature | Exly (low tier) | Exly (pro tier) | Igniter |
|---|---|---|---|
| Annual subscription | ₹12K–20K | ₹40K–60K | ₹0 |
| Commission on sales | Higher % | Lower % | 5% flat |
| Effective take at ₹5L | ~15–20% | ~12–14% | 5% |
| Effective take at ₹20L | ~12–15% | ~8–10% | 5% |
| Branded Play Store app | Tier-gated | ||
| Custom domain | |||
| Automation / analytics | Basic | ||
| Annual lock-in | |||
| Pay only when you sell |
When Exly might still fit
For course-first, coaching-first, or institute-first businesses — especially Indian exam prep, skill courses, or creator monetisation at ₹3L+/year — Igniter's flat 5% model is meaningfully cheaper and removes the tier-trap.
Pricing
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Igniter is 5% flat — the cheapest option at every revenue level under ₹2 crore/year.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Exly uses a tiered subscription + commission model; Igniter uses a single flat 5% with no subscription. At low and mid revenue levels, flat-5% is cheaper than any Exly tier combination.
Igniter is course-first; 1-on-1 booking exists but is less sophisticated than Exly's consulting stack. If 70%+ of your revenue is 1-on-1 consulting calls, Exly fits better. If you sell courses + occasional consulting, Igniter works.
Every course sale. We don't discriminate between content types — course, bundle, subscription, one-time payment, live webinar — 5% applies uniformly.
Launch Igniter in parallel (costs ₹0 until you sell on it), migrate new students to Igniter, ride out Exly to contract end, then deprecate.
Basic CRM: student profiles, course enrollment history, payment history, doubt tickets, live-class attendance. Deeper lead-scoring / marketing automation is lighter than Exly's — we focus on coaching workflows.
Yes — Igniter supports custom domains at no extra cost (e.g., yourcoaching.com). Included from day 1, not tier-gated.
Yes. Our team helps export your customer list, course data, and sales history from Exly and imports it into Igniter. No migration fee.
Igniter gives every creator a branded Play Store app from day 1 — the 'custom app' Exly gates behind enterprise is Igniter's default.
Explore more
The other big creator platform — how it compares.
For Telegram-first creators.
Spayee's legacy LMS vs modern SaaS.
Side-by-side comparison.
Full commission breakdown.
The sibling migration guide.