Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
If you're an Instagram educator with 20K+ followers, you already have the hardest part — attention. Now convert it. Your own branded course app from your bio link, UPI checkout in one tap, GST invoicing automated, and DRM-protected videos that can't leak to Telegram. free website, app ₹9,999 once, 5% only on actual sales.
TL;DR
If you have an Instagram following and want to monetize it with courses, Igniter is the simplest setup that respects Indian payment behavior. Launch your branded app + website (website free, app ₹9,999 once), share the link from your bio, and start converting reel views into course enrollments. UPI works natively, GST invoices auto-generate, videos stay DRM-protected, and you keep 95% of every rupee. No monthly subscription, no marketplace cut.
The Instagram playbook
Most Instagram educators follow roughly the same path from follower to paid student. The bottleneck isn't content — you're already making it. The bottleneck is the infrastructure between the reel and the bank account. Here's the sequence that works for Indian creators in 2026:
Week 1: Build trust signals. Post 5-10 reels giving away genuinely useful info from your upcoming course. Save-worthy, shareable micro-lessons. Frame the course as "everything I didn't cover in these reels, structured and deep".
Week 2: Open a waitlist. Use Igniter's landing page builder to create a "coming soon" page. Share the link in your Instagram bio and in 3-5 reels with a clear "join the waitlist for 40% off" call-to-action. Collect 500-2,000 emails/phone numbers.
Week 3: Launch with urgency. Go live on Instagram. Drop the launch link. Early-bird pricing for 48 hours. Your waitlist converts at 5-15% on launch day, giving you 25-300 paying students in the first weekend. After launch week, keep the link in bio and drop occasional reels pointing at it.
The total tech stack for this entire motion on Igniter: your branded course app + website + landing page + checkout + email sequences + DRM video, all included in one account with a free website and a one-time ₹9,999 app. Other setups: Kajabi ($149/mo) + Stripe + Mailchimp + Bunny Video + custom DRM = roughly ₹15,000-25,000/month before you've sold anything.
Why not just Udemy or Graphy
A quick comparison using a typical Instagram creator scenario — 50,000 engaged followers, launching a ₹2,999 course, expected 2% conversion = 1,000 paying students = ₹30 lakh revenue potential.
The difference between "keep ₹2 lakh" (Udemy) and "keep ₹28 lakh" (Igniter) on the same audience, same course, same effort — this is why Instagram creators with owned audiences should not be on marketplaces. You already did the audience-building work; the marketplace cut is pure dead-weight.
Instagram-specific tools
Igniter has a few features specifically tuned for the Instagram-to-course motion:
Instagram-creator pricing
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Not a marketplace listing. Not a Google Form. Your own branded app, on Play Store, under your name.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Standard playbook: build audience with reels → post waitlist landing page in bio → launch with early-bird discount → deliver course via branded app. The tech stack all lives in one Igniter account — Website free, app ₹9,999 once.
Igniter for Indian creators. Branded landing page at your-name.igniterapp.com (or custom domain), UPI checkout, GST invoices, DRM video, all in one. No monthly fee, 5% on sales.
Yes. Point your domain at Igniter — we handle SSL, hosting, and routing. Your students see only your brand.
Igniter auto-DRMs every video with HLS encryption and per-user tokens. Screen recording is blocked on Android via secure-view flag. Each video stream is tied to a logged-in session, making it much harder to re-upload elsewhere.
No. Instagram allows external links in bio and swipe-up (for accounts with 10K+ followers). Your Igniter link is a regular external URL; Instagram treats it like any other creator link.
Yes. Generate private coupon codes in Igniter (e.g., 'CLOSEFRIENDS50'), share only with your inner circle or DM subscribers. They get the discount automatically at checkout.
Only if your annual revenue exceeds ₹20 lakh (₹10 lakh in some states). Below that, you can sell freely. Once you cross the threshold, add your GSTIN to your Igniter account and every sale auto-generates a compliant GST invoice.
No hard minimum, but practically 5,000-10,000 engaged followers is when course sales start making real money. Since Igniter costs free website to start, app ₹9,999 once, there's zero downside to launching early — you only pay when you sell.
Explore more
Sell courses to your YouTube audience and keep 95% of every sale.
The solo-tutor playbook — WhatsApp groups to branded app.
Why creators switch from Udemy to Igniter for 2x earnings per sale.
2026 buyer guide for Indian creators.
Step-by-step creator playbook from audience to paid students.
Why Kajabi at $149/mo doesn't make sense for Indian creators.